Case Studies
Sunflex | Architectural Product Branding & Digital Marketing
Challenge: Positioning the product brand digitally, showcasing its uniqueness and flexibility for use by designers and architects, became challenging to make it hold its place among them despite various varieties present in the market.
Solution: To throw the focus on the uniqueness of the product, we created minimalistic product-centric social media creatives, architectural branding ad campaigns, and digital creatives to showcase the innovation and architectural systems and their capability to its stakeholders.
Achievement: With the consistency in campaigns and creatives, we achieved strength in brand positioning, received good digital engagement, and great visibility of the product amongst its stakeholders and users.
Geant Home & Lifestyle | Retail Product Marketing & Print Design
Challenge: The presence of a huge variety of home and lifestyle products in the market created a challenge for giant products to hold their uniqueness and shine among them.
Solution: Keeping the product’s uniqueness in mind, we designed retail-ready product creative promotional show cards and various product packaging ideas and creative to grab customers’ attention, which will result in increased retail sales.
Achievement: Our creativity improved the presentation and attractiveness of the product it created strong branding in retail and received appreciation from the client for consistency in branding and versatile creative assets that supported both in-store promotions and product marketing.
Snow General | Social Media Marketing, Product Campaigns & E‑commerce Launch
Challenge: Building the brand identity amongst the use diversified HVAC market products became the challenge to showcase its uniqueness among the already existing product created the urge of strong and consistent efforts.
Solution: To overcome the challenge to set the brands and out among the already existing brands we initiated with a strong digital communication strategy through social media marketing used AI creative campaigns and visuals which were brand focused and showcasing its uniqueness.
Achievement: In response to consistency in social media marketing campaigns, we were able to achieve the confidence of customers in the product, positive feedback, and good visibility of the product.
Pioneer Linen UAE | Digital Transformation & E‑commerce Launch
Challenge: Despite the presence of a huge variety in wedding products, it became challenging to occupy a place on social media and retail platforms to showcase the uniqueness of the product and to throw light on a premium lifestyle image for Pioneer Home.
Solution: To capture the retail market, we ran various marketing campaigns on different festivals, initiated retail print creative, used promotional banners and show cards, and showcased the creativity in product packaging by doing digital branding to showcase the comfort, premium quality, and elegance of Pioneer Home’s products
Achievement: All the consistent efforts in terms of seasonal campaigns and banners resulted in improved product visibility, customer engagement, and brand awareness on online and retail platforms, the digital presence of the product, and positive feedback, appreciation, and customer satisfaction.
Career Exploration Program 2025
We believe that students learn best when they experience the world beyond textbooks. Our Career Exploration Program 2025 gave DPS students the opportunity to connect classroom learning with real-world exposure during an enriching journey through Sri Lanka.
This thoughtfully designed program introduced students to a variety of industries and career pathways through hands-on learning:
At the Temple of the Tooth Relic in Kandy, students explored Sri Lanka’s cultural heritage and gained insights into careers in history, cultural studies, and heritage management.
Through visits to tea plantations and a processing factory, they understood the workings of agro-based industries, sustainable practices, and global trade—opening doors to fields like agricultural science and business.
At the Pinnawala Elephant Orphanage, students observed wildlife conservation in action and learned about roles in environmental science, veterinary care, and ethical tourism.
A truly memorable highlight was the turtle hatching activity on Sri Lanka’s southern coast. Students engaged in marine conservation efforts, released baby turtles into the ocean, and learned about careers in marine biology and environmental protection.
This program was designed to help students explore potential career paths while building global awareness, cultural sensitivity, and environmental responsibility. It wasn’t just a trip—it was a journey of discovery, learning, and inspiration.
At Altero, we are dedicated to creating meaningful experiences that help students explore careers, develop real-world skills, and broaden their horizons.
Real experiences. Real learning. Real growth.
Teacher’s Review
“Our trip to Sri Lanka was exceptionally well organised, and we had a wonderful experience throughout. A special thanks to Mr. Gurshan Kumar sir for his polite and calm demeanor. His efficient planning and attention to details ensured that everything went on smoothly, making our trip hassle-free and enjoyable.
Thank you.“
~ by Sunita Purohit (DPS Indore)
Know the Power of Your Brand
In collaboration with the Confederation of Indian Industry (CII)
In association with the Confederation of Indian Industry (CII), hosted an engaging workshop titled “Know the Power of Your Brand.”
The session was led by Dr. Anurag Dugar, a respected academic leader and market specialist with deep expertise in branding, leadership, and strategic communication. His insights emphasized that personal branding goes beyond visibility—it’s about building trust, maintaining consistency, and staying true to one’s core values.
Participants gained meaningful perspectives on how authenticity plays a central role in leadership and personal brand building.
Explore highlights from the session in the gallery below.
Colossa Ventures | Digital Presence & Awareness
Developed and executed a comprehensive social media strategy, Managed social media accounts like LinkedIn with consistent, high-quality content. Boosted brand engagement on LinkedIn follower growth. Generated impressions anld video views through live event amplification. Contributed Colossa Ventures and Ms. Ashu Suyash as thought leaders in digital and media spaces.
ASA | Sustainability
CHALLENGES
To come up with a strategy that would motivate the farmers to grow millets, aware the buyers and help the government to implement policies for the same.
SOLUTIONS
We came up with an event called “Embrace the millets’ – a gala event which gave a platform to buyers, farmers and government to put forward their problems, views, and solutions. Fetching a PR value worth Rs. 40 Lakhs, ‘Embrace the millets’ became an event worth remembering on radios and newspapers.
BENEFITS
The event became a hub for all the farmers, buyers and government official to discuss and together, come up with a solution to the major issues faced by the farmers in growing millets.
REVIWELL | Packaging
CHALLENGES
Reviwell is a famous brand of Bhopal that deals in manufacturing of shampoo and FMCG products. The challenge that is was facing us that nobody took it as a sophisticated product besides the quality it was providing. Also, it wanted to make a presence in PAN India for which it needed a strong identity.
SOLUTIONS
After a series of thought process, we changed the packaging of its bottles and packets.
BENEFITS
The new packaging highly added to the Brand’s re-imaging and sales profit.
NUSP | Social Presence
CHALLENGES
Despite being a 4-star hotel in Bhopal, NUSP’s restaurants were lesser known for its food. In fact, changing their menu and chefs didn’t help either. Also, they lacked a social media presence.
SOLUTIONS
- Handled social media
- Conducted Bollywood night
- Conducted nawabi food festival
- Introduced spa week package
BENEFITS
Our association with NUSP helped them build a strong social presence and increased their overall sales.
